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Rivertown
Hours & admission
Rivertown
HomeVisitExhibitionsThe '37 floodField tripsResearch roomMembership

118 Water Street, Paducah, KY 42001

(555) 018-1937

frontdesk@example.org

Hours & admission
Red sunset over a flat lake landscape

Gallery 1

The flood of 1937

In January the river came up and kept coming. By February almost no one was left in town.

The story

Three weeks with the river in town

The Ohio had flooded Paducah before. Nobody living had seen it do this.

Dr. Nadine Shemwell · Curator

Revised 20267 min read

Main street lined with shops under a cloudy sky

It rained in the Ohio Valley for most of January 1937. Upriver, the snow melted at the same time. By the third week of the month the river at Paducah was over its banks and rising by more than a foot a day.

People did what they had always done: carried the furniture upstairs and waited. Then the water reached the upstairs.

Rowboats on Broadway

Within days, boats were the only way to move through most of downtown. Families rowed out of second-floor windows. The Red Cross set up camps on higher ground and on trains, and thousands of people left the city altogether to stay with relatives in towns that had never seen a flood.

We could hear the river at night. It didn't roar. It just sounded busy.
Clarence M., age eleven in 1937, recorded 2008

When the water finally went down in February it left mud, sometimes a foot deep, inside nearly every building on the low ground. The cleanup took months. Some businesses never reopened.

Broadway on the Fourth of July, 2025. Downstairs in Gallery 1, a painted line on the warehouse wall shows how high the water stood inside this building.
Broadway on the Fourth of July, 2025. Downstairs in Gallery 1, a painted line on the warehouse wall shows how high the water stood inside this building.

The wall

The answer was the floodwall: concrete along the riverfront, earthen levees beyond it, and steel gates that close across the streets when the river rises. It has held ever since.

Today the wall is painted with murals of Paducah's history, and most visitors see it as a canvas. Our job downstairs is to remind them that it was built because of one particular winter, and the people who lived through it.

Listening room

From the 2008 recordings

Daddy tied the cow to the porch roof. She made it. The porch didn't.
Ruby T.Age nine in 1937
We went to my aunt's in Mayfield and I thought it was a holiday until I saw Mama's face.
Harold P.Age eight in 1937
Everything smelled of river for a year.
Ernestine F.Age seven in 1937
The Red Cross gave me shoes that fit. First new shoes I ever had.
Clarence M.Age eleven in 1937
My grandmother never threw away a flour sack again as long as she lived.
Doris W.Granddaughter, recorded 2011

Day by day

January and February 1937

  1. Jan 13

    Rain, and more rain

    Heavy rain begins across the Ohio Valley and does not stop for days.

  2. Jan 21

    Over the banks

    The river spreads into the lowest streets near the wharf.

  3. Jan 23

    The order to leave

    Families begin evacuating by boat, truck and train.

  4. Feb 2

    The crest

    The river peaks above sixty feet on the Paducah gauge.

  5. Feb 20

    Coming home

    Residents begin returning to mud, ruined stock and the long cleanup.

A museum of Paducah and the two rivers, run by a staff of five and a hundred and forty volunteers.

  • Home
  • Visit
  • Exhibitions
  • The '37 flood
  • Field trips
  • Research room
  • Membership
  • 118 Water Street, Paducah, KY 42001
  • (555) 018-1937
  • frontdesk@example.org
  • Wed–Sat 10 AM – 5 PM
  • Sun 1 – 5 PM
  • Closed Mon & Tue

Rivertown

© 2026 Rivertown History MuseumWebsite by Greater Purpose Web

Design notes

Why Rivertown looks the way it does

Rivertown is a small museum with a big subject, and the site is designed like its own exhibition labels: one strong photograph, a precise caption, and the facts a visitor needs set in a ruled strip. It should feel like a well-kept archive, not an attraction.

Built for
Paducah residents, school groups from western Kentucky, family historians, and travelers stopping between the interstate and the river
Navigation
Full-screen menu. Only a Menu button shows; it opens a full-screen index with large type. Keeps the first screen uncluttered.
Pages
Home, Visit, Exhibitions, The '37 flood, Field trips, Research room, Membership
Hero
a short action form as the hero: the one thing most visitors came to do (request a ride, ask for help, register a child) can be done before they scroll, with reassurance beside it. Variants: a = headline, reassurance and a photo on the left with the form as a raised card on the right; b = a tall photo carrying the headline, with the form and reassurance on a plain panel beside it; c = headline beside a photo, then the form laid out as one horizontal booking bar; A full-bleed photograph left completely free of words, with the headline set underneath it like a museum caption and a small column of place, date and photo credit. Variants: a = catalogue entry (plate number, headline, details column); b = the details run as a ruled strip above one wide headline; c = the photo bleeds off the left edge and the details hang in the right-hand margin beside it

Typography

Old Standard TT is a revival of the Modern serifs used in American books and newspapers in the 1870s and 80s, which is exactly when the warehouse was built. Libre Franklin, a Franklin Gothic revival, handles body text the way that face once handled railway and river-packet timetables. Courier Prime sets dates and catalog numbers like a typed accession card.

Color

The red is the oxide paint on old packet boats and the brick of Water Street; the blue-green is the Ohio on a clear day. The background is a cool gray taken from river fog rather than the beige of most history sites, and a fine grain sits over everything like the tooth of archival paper. Every pairing passes WCAG AA in both themes.

Layout and navigation

A single Menu button opens a full-screen index of the seven pages in large type. Museum visitors usually come for one thing, today's hours or the flood, and the uncluttered first screen lets the photograph and its caption do the introducing.

The hero

The photograph runs edge to edge with no words on it, and the headline sits underneath like a gallery caption, with place, date and photographer in a ruled strip above. It is how the museum labels its own objects, so the first screen behaves like the building.

Calls to action

The main action is Hours & admission, because nearly every visitor arrives asking whether we are open. The others name specific outcomes: Book a class visit, Request a research hour, Become a member. The brackets around each button echo the square brackets archivists use for supplied information.

Photography

Paducah streets, the river, the research room and the people who remember. We deliberately avoided generic grand museum halls: this is a two-storey warehouse with oak floors, and the photography should never promise marble.

Accessibility

Generous body size, full-contrast captions, and an honest access section: the elevator, the hearing loop in the listening room, the bench in every gallery. The live open-or-closed status is written out in words as well as shown.

Type system

  • DisplayOld Standard TTOld Standard revives the Modern serifs of late-1800s American books and newspapers, the type the Paducah Sun was set in when the warehouse was built.
  • TextLibre FranklinA revival of Franklin Gothic, the American sans of railway timetables and river-packet notices, plain enough for long gallery text.
  • AccentCourier PrimeTypewriter labels, like the accession cards in the museum's own 1960s card catalog.

Colour and contrast

Every text pairing is checked against WCAG 2.2 in both themes.

Light theme

PairingSampleRatioWCAG
Body text on pageAa13.6:1AAA
Body text on cardsAa15.19:1AAA
Secondary textAa5.91:1AA
LinksAa7.71:1AAA
Button textAa9.5:1AAA
Accent label textAa6.7:1AA
Text on dark bandsAa13.6:1AAA
Muted text on dark bandsAa7.25:1AAA
Text on brand bandsAa9.5:1AAA
Muted text on brand bandsAa6.06:1AA

Dark theme

PairingSampleRatioWCAG
Body text on pageAa14.71:1AAA
Body text on cardsAa13.24:1AAA
Secondary textAa6.62:1AA
LinksAa8.06:1AAA
Button textAa8.46:1AAA
Accent label textAa9.15:1AAA
Text on dark bandsAa15.81:1AAA
Muted text on dark bandsAa8.03:1AAA
Text on brand bandsAa8.46:1AAA
Muted text on brand bandsAa5.25:1AA

Designed by Greater Purpose Web. Names, people and events are sample content.