
Founder and director
Gloria Pettway, RN
Gloria was a labor and delivery nurse in Montgomery for twenty-two years before she started First Breath at her kitchen table in 2016. She still takes the overnight warmline twice a month.
1218 South Court Street, Montgomery, AL 36104
(555) 017-2260
doulas@example.org
Our doulas
Most of our doulas were First Breath mothers first. All are trained, certified and paid for their work.
The team
You'll meet your doula before the birth, and you can ask to change if it isn't a fit.

Founder and director
Gloria was a labor and delivery nurse in Montgomery for twenty-two years before she started First Breath at her kitchen table in 2016. She still takes the overnight warmline twice a month.





Our story
From one phone and six volunteers to a team that attends a birth almost every day.
2016
Gloria trains six women from her church and answers the request line on her own cell phone.
2018
A donated storefront gives us a place for Sister Circle. Twelve mothers come to the first one.
2020
When hospitals limit visitors, our doulas support labors by video call and drop off meals on porches.
2023
Lorna starts home blood-pressure checks in week one, after we lose a mother to a stroke at nine days.
2026
Most of the new doulas were First Breath mothers who came back to train.
Who we work with
We refer to each other every week. If we can't help with something, one of them usually can.
Design notes
First Breath is written for a pregnant woman in Montgomery who may not yet know what a doula is, and who has good reason to be wary of being talked down to. The site is slow, warm and specific: who will be with you, when, and that it costs nothing.
Domine sets the headlines. It was designed for reading on screens, so it is sturdy rather than delicate, and its rounded serifs feel like a handwritten care plan more than a hospital leaflet. Figtree carries the body text at 18 pixels because a lot of this site gets read late at night, tired, on a phone.
The deep rose is the camellia, Alabama's state flower, which blooms in Montgomery yards in the middle of winter. The green is its leaf. We kept the pink dark and grown-up on purpose: this is health care for adult women, and baby-shower pastels would undercut that. Both themes pass WCAG AA.
A fixed sidebar keeps every page, the phone number and the address in view on desktop, the way a well-run clinic keeps its front desk in sight. On a phone it folds into one menu button. Six pages, each named for something a mother is trying to do.
Three photographs in a staggered row, a mother walking to her appointment, a newborn's fingers in her parents' hands and a hand resting on a bump, with the headline laid across them. It shows the whole arc of the program before a word is read, and it leads with a Black mother, because Black mothers are who First Breath was started for.
The one action that matters most is Request a doula, so it sits at the top of the sidebar on every page. The others are named for real moments: Text the warmline, Come to Sister Circle, Give a birth kit. None of them say Learn more.
Mothers, newborns and the women who sit with them. We avoided clinical images of monitors and gloves; the hospital appears once, in black and white, from a sibling's point of view.
Large type, generous spacing, pill buttons with big tap targets, and a check-in form that says exactly who will read it. Crisis numbers appear wherever someone might be in distress, written out in full so they can be dialed without hunting.
Every text pairing is checked against WCAG 2.2 in both themes.
| Pairing | Sample | Ratio | WCAG |
|---|---|---|---|
| Body text on page | Aa | 15.03:1 | AAA |
| Body text on cards | Aa | 16.88:1 | AAA |
| Secondary text | Aa | 5.87:1 | AA |
| Links | Aa | 6.71:1 | AA |
| Button text | Aa | 7.53:1 | AAA |
| Accent label text | Aa | 7.55:1 | AAA |
| Text on dark bands | Aa | 15.03:1 | AAA |
| Muted text on dark bands | Aa | 7.96:1 | AAA |
| Text on brand bands | Aa | 7.53:1 | AAA |
| Muted text on brand bands | Aa | 4.93:1 | AA |
| Pairing | Sample | Ratio | WCAG |
|---|---|---|---|
| Body text on page | Aa | 15.39:1 | AAA |
| Body text on cards | Aa | 13.99:1 | AAA |
| Secondary text | Aa | 6.83:1 | AA |
| Links | Aa | 8.61:1 | AAA |
| Button text | Aa | 8.84:1 | AAA |
| Accent label text | Aa | 9.75:1 | AAA |
| Text on dark bands | Aa | 16.33:1 | AAA |
| Muted text on dark bands | Aa | 8.24:1 | AAA |
| Text on brand bands | Aa | 8.84:1 | AAA |
| Muted text on brand bands | Aa | 5.44:1 | AA |
Designed by Greater Purpose Web. Names, people and events are sample content.