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First Breath
HomeGet a doulaClasses & circlesAfter the babyOur doulasGive a birth kit
Request a doula

1218 South Court Street, Montgomery, AL 36104

First Breath
First Breath
HomeGet a doulaClasses & circlesAfter the babyOur doulasGive a birth kit

1218 South Court Street, Montgomery, AL 36104

(555) 017-2260

doulas@example.org

Request a doula

Our doulas

Fourteen women from these neighborhoods

Most of our doulas were First Breath mothers first. All are trained, certified and paid for their work.

The team

Who might be with you

You'll meet your doula before the birth, and you can ask to change if it isn't a fit.

Gloria Pettway, RN

Founder and director

Gloria Pettway, RN

Gloria was a labor and delivery nurse in Montgomery for twenty-two years before she started First Breath at her kitchen table in 2016. She still takes the overnight warmline twice a month.

gloria@example.org

  • Shonda Gaither

    Shonda Gaither

    Lead doula

    shonda@example.org

  • Imani Reese-Coleman

    Imani Reese-Coleman

    Doula, teen mothers

    imani@example.org

  • Rochelle Avant, IBCLC

    Rochelle Avant, IBCLC

    Lactation consultant

    feeding@example.org

  • Lorna Bracy, RN

    Lorna Bracy, RN

    Postpartum nurse

    nurse@example.org

  • Valencia Trotter

    Valencia Trotter

    Doula, Spanish and English

    valencia@example.org

Our story

Ten years on South Court Street

From one phone and six volunteers to a team that attends a birth almost every day.

  1. 2016

    Six doulas and a kitchen table

    Gloria trains six women from her church and answers the request line on her own cell phone.

  2. 2018

    The front room on South Court

    A donated storefront gives us a place for Sister Circle. Twelve mothers come to the first one.

  3. 2020

    Births don't stop

    When hospitals limit visitors, our doulas support labors by video call and drop off meals on porches.

  4. 2023

    A nurse joins the team

    Lorna starts home blood-pressure checks in week one, after we lose a mother to a stroke at nine days.

  5. 2026

    Fourteen doulas, 300 births

    Most of the new doulas were First Breath mothers who came back to train.

Who we work with

Neighbors in this work

We refer to each other every week. If we can't help with something, one of them usually can.

  • RiverRegionDiaperBankSupplies
  • West End Family ClinicPrenatal care
  • Magnolia MidwivesBirth center
  • Southlawn Car Seat StationSafety
  • Capitol Heights PediatricsBaby checkups
  • Dexter Avenue CounselingMental health
First Breath

A community doula program on South Court Street. Every service is free, and nobody is turned away for insurance.

Come by or call

  • 1218 South Court Street, Montgomery, AL 36104
  • (555) 017-2260
  • doulas@example.org
  • Office: Mon–Fri 9 AM – 5 PM
  • Warmline text: 7 AM – 11 PM, every day
  • Home
  • Get a doula
  • Classes & circles
  • After the baby
  • Our doulas
  • Give a birth kit
© 2026 First Breath Maternal HealthWebsite by Greater Purpose Web

Design notes

Why First Breath looks the way it does

First Breath is written for a pregnant woman in Montgomery who may not yet know what a doula is, and who has good reason to be wary of being talked down to. The site is slow, warm and specific: who will be with you, when, and that it costs nothing.

Built for
Expecting and new mothers in Montgomery and the River Region, most on Medicaid, and the families and donors around them
Navigation
Left sidebar. A fixed column holds the name, every page and the address, so nothing is ever more than one click away on desktop.
Pages
Home, Get a doula, Classes & circles, After the baby, Our doulas, Give a birth kit
Hero
a short action form as the hero: the one thing most visitors came to do (request a ride, ask for help, register a child) can be done before they scroll, with reassurance beside it. Variants: a = headline, reassurance and a photo on the left with the form as a raised card on the right; b = a tall photo carrying the headline, with the form and reassurance on a plain panel beside it; c = headline beside a photo, then the form laid out as one horizontal booking bar; an editorial collage: three photographs placed off-grid and overlapping, with a large headline laid across them like a magazine cover, a small caption and a single quiet link. Variants: a = headline on the left breaking into a cascade of photos on the right; b = three photos in a staggered row with the headline running across all of them; c = headline at top left over a large photo, with two smaller photos pinned to its corners

Typography

Domine sets the headlines. It was designed for reading on screens, so it is sturdy rather than delicate, and its rounded serifs feel like a handwritten care plan more than a hospital leaflet. Figtree carries the body text at 18 pixels because a lot of this site gets read late at night, tired, on a phone.

Color

The deep rose is the camellia, Alabama's state flower, which blooms in Montgomery yards in the middle of winter. The green is its leaf. We kept the pink dark and grown-up on purpose: this is health care for adult women, and baby-shower pastels would undercut that. Both themes pass WCAG AA.

Layout and navigation

A fixed sidebar keeps every page, the phone number and the address in view on desktop, the way a well-run clinic keeps its front desk in sight. On a phone it folds into one menu button. Six pages, each named for something a mother is trying to do.

The hero

Three photographs in a staggered row, a mother walking to her appointment, a newborn's fingers in her parents' hands and a hand resting on a bump, with the headline laid across them. It shows the whole arc of the program before a word is read, and it leads with a Black mother, because Black mothers are who First Breath was started for.

Calls to action

The one action that matters most is Request a doula, so it sits at the top of the sidebar on every page. The others are named for real moments: Text the warmline, Come to Sister Circle, Give a birth kit. None of them say Learn more.

Photography

Mothers, newborns and the women who sit with them. We avoided clinical images of monitors and gloves; the hospital appears once, in black and white, from a sibling's point of view.

Accessibility

Large type, generous spacing, pill buttons with big tap targets, and a check-in form that says exactly who will read it. Crisis numbers appear wherever someone might be in distress, written out in full so they can be dialed without hunting.

Type system

  • DisplayDomineDomine is a sturdy text serif drawn for small screens: warm and steady, the voice of a nurse who has done this a thousand times.
  • TextFigtreeFigtree is round and open without being childish, and it stays clear when someone is reading at 3 AM with one hand.

Colour and contrast

Every text pairing is checked against WCAG 2.2 in both themes.

Light theme

PairingSampleRatioWCAG
Body text on pageAa15.03:1AAA
Body text on cardsAa16.88:1AAA
Secondary textAa5.87:1AA
LinksAa6.71:1AA
Button textAa7.53:1AAA
Accent label textAa7.55:1AAA
Text on dark bandsAa15.03:1AAA
Muted text on dark bandsAa7.96:1AAA
Text on brand bandsAa7.53:1AAA
Muted text on brand bandsAa4.93:1AA

Dark theme

PairingSampleRatioWCAG
Body text on pageAa15.39:1AAA
Body text on cardsAa13.99:1AAA
Secondary textAa6.83:1AA
LinksAa8.61:1AAA
Button textAa8.84:1AAA
Accent label textAa9.75:1AAA
Text on dark bandsAa16.33:1AAA
Muted text on dark bandsAa8.24:1AAA
Text on brand bandsAa8.84:1AAA
Muted text on brand bandsAa5.44:1AA

Designed by Greater Purpose Web. Names, people and events are sample content.