Full Court League

Why it looks this way.

Typography

Saira Extra Condensed in heavy capitals sets the headlines because it is the lettering of jersey numbers and scoreboards: tall, tight and readable from the top row of the bleachers. Archivo, a slightly wide grotesque, carries the body so paragraphs don't feel cramped next to it. Azeret Mono handles times and labels so tip-offs line up in columns like a scoreboard.

• Saira Extra Condensed headlines
• Archivo body text
• Azeret Mono labels

Color

Royal blue and ball orange come from the league's own reversible practice jerseys, and the light background is the painted cinder-block of the Park Avenue gym. We kept the orange for small things (labels, the live badge, today's column) so it stays loud. The dark theme is the gym after the lights go down to half: deep blue-black, with the blue lifted to keep contrast.

• Page #EEEDEA
• Cards #FFFFFF
• Text #14161B
• Brand #1C3A8E
• Accent #E2602A

Layout

Tabs across the top work like the sections of a team app, which is what teenagers expect and what parents already use for school. Six short tab names, the registration button always visible, and the wordmark footer stamped across the bottom like a gym floor.

Pages: This week, Divisions, Register, Gyms, Coach & serve, Halftime

Hero

The home page opens with this week's schedule because that is the question behind most visits: is there practice today, what time is the game. Today's column is marked automatically, and every item names the gym, so a grandparent can find it without calling the office.

Calls to action

"Register a player" is the main action, since a child on the roster is the goal. The others are specific: coach a team, find a gym, sponsor a jersey, hear this week's halftime talk. Sponsoring a jersey ($40) is the giving action because donors can picture exactly what they bought.

Photography

Real outdoor and gym basketball, mostly Black kids and teenagers playing, because that is who plays in Orange Mound, Frayser and Whitehaven. We chose action and candid moments over posed team photos, and girls have equal space with boys. No player is ever named beside a photo of a minor.

Accessibility

Display type is never used for long text, and the schedule is a real table and list underneath its styling. Tap targets on the tab bar are at least 44px. Times are written in full (4:00 PM) rather than abbreviated, and orange is never the only signal for today's column.