Evening Light Hospice

Why it looks this way.

Typography

Ibarra Real Nova is a revival of the Spanish types Joaquín Ibarra cut in Madrid in the 1780s. It has the calm of a well-printed book and quietly belongs to Santa Fe without leaning on chile peppers and Kokopelli. Figtree carries the body at 18px with loose line spacing, because many readers are older or reading through tears. A handwriting face appears once, for Lucía's signature.

• Ibarra Real Nova headlines
• Figtree body text
• Homemade Apple labels

Color

The violet comes from the Sangre de Cristo range at the last minute of sunset, which is also where the name Evening Light comes from. The turquoise is the color of half the front doors on Canyon Road. Both sit on a rosy adobe plaster rather than white, so the pages feel like a room with the lamps on. The dark theme is a deep dusk violet, kept warm, never pure black.

• Page #EFEAE7
• Cards #FAF7F6
• Text #2A2430
• Brand #5B4A6E
• Accent #2B7672

Layout

A centered header with the name in the middle, like a letterhead, and the 24-hour nurse line as its one button. The layout is narrow and generous, 1120px at most, because no one here should have to scan.

Pages: Welcome, Starting care, Grief support, Volunteer, Our people, Remember someone

Hero

A letter from the executive director, a nurse, in her own voice. It tells families what hospice is and is not, and it says out loud that calling us is not giving up. A big photograph would feel like advertising at this moment; a letter, with a small portrait of the nurse who wrote it, feels like being spoken to.

Calls to action

Every action is soft and specific: talk to a nurse, ask about starting care, find a grief group, sit with someone. Buttons are underlined text links instead of bold blocks, so nothing on the page shouts. Giving is framed as remembering someone, which is how almost all hospice gifts are made.

Photography

Hands, tea, a cat on a quilt, a couple in a garden. People are shown being cared for at home and never in distress, and we avoided hospital corridors except where the copy talks about hospitals.

Accessibility

Large body text, high contrast in both themes, underlined links that do not rely on color, and plain words throughout: we say dying where we mean dying. The phone number is real text that can be read aloud by a screen reader and tapped on any phone.