Ashworth Street

Why it looks this way.

Typography

Literata was drawn for reading long text on screens, and here it carries a pastor's letter set like an editor's page in a neighborhood paper. IBM Plex Sans does the practical work underneath: plain and slightly industrial, like the mill buildings along the river. Isaac's signature is set in Nothing You Could Do, a loose handwriting face, and appears exactly once.

• Literata headlines
• IBM Plex Sans body text
• Nothing You Could Do labels

Color

The red is Lawrenceville brick, the color of every second rowhouse on Ashworth Street, and the gold is the paint on the Allegheny bridges, used only for small marks. The background is a cool stone gray, close to a Pittsburgh sky in October. Dark mode turns the brick toward the glow of a sodium streetlight.

• Page #ECEDE9
• Cards #F7F7F4
• Text #1D2023
• Brand #963822
• Accent #D69E32

Layout

A contents column on the right tracks where you are on each page, the way a well-made report does. Newcomers to a church plant read everything before they come, and long honest pages with a visible table of contents respect that. The one button in that column always says Come Sunday at 4:30.

Pages: Start here, Sundays, Why a new church, Tuesday tables, What we believe, Help us start

Hero

The site opens with a letter from Isaac Danquah, set like an editor's letter with a huge greeting, two columns and a small portrait. A new church has no building and no history to show off. What it has is a person and a reason, so we let him say it in his own words.

Calls to action

Come Sunday at 4:30, Pull up a chair on Tuesday, Get coffee with Isaac, Join the launch team. Each one names a real thing at a real time, which matters when the church does not have a sign out front yet.

Photography

Pictures are few and modest on purpose: streets that look like Lawrenceville, a dinner table, Bibles with pencil marks. We avoided stage lights and crowds, because a church of sixty in a lodge hall should not look like an arena.

Accessibility

Body text is 17 pixels with generous line spacing and passes AAA contrast in the light theme. The contents column is a labeled landmark that screen readers can jump to, and every map has its address, parking and transit written out as plain text.